Choosing the right webinar software is vitally important to your business. From marketing product launches to interacting with your community, the best webinar software can help you meet your goals. In this guide, I ranked and reviewed the 7 best webinar software, along with our top 5 choices, so you can pick the best one.
Livestorm
A video engagement platform to manage meetings, webinars, and virtual events from start to finish.
WebinarGeek
WebinarGeek allows you to brand your webinars with your own logo, colors, and other branding options.
Crowdfire
Crowdfire is a complete social media management tool with features ranging from content curation, scheduling, analytics to Social listening.
Zoho Meeting
Helps you influence, educate, and engage your global audience by conducting online webinars.
Convert your webinars into full-fledged money-making events with live offer displays.
Webinar software is one of the best ways to engage with leads and move them down the sales funnel.
As many as 95% of companies believe webinars can help them achieve their business goals.
However, choosing webinar software and then hosting live webinars can be challenging.
While webinars themselves are a great way to combine video conferencing and marketing automation, the devil is in the details:
- What is the waiting room experience for your viewers?
- How easily can viewers download the plugin and join the meeting?
- How many presenters can you have at one time?
- How high-quality is the audio?
- How many viewers can you present to at one time?
What is the Best Webinar Software?
Here are my top picks for the best webinar software this year.
- Livestorm.
- Demio.
- WebinarGeek.
- Zoho Meeting.
- WebinarJam.
- WebinarNinja.
- GoToWebinar.
- LiveWebinar.
- EverWebinar.
- BlueJeans.
- My Own Conference.
- EasyWebinar.
- ClickMeeting.
- BigMarker.
- GetResponse.
- Riverside.
- Adobe Connect.
- WebinarsOnAir.
- Google Hangouts.
- Livestream.
- Zoom.
- AnyMeeting.
- Webex.
- DaCast.
- Communique.
Best Webinar Software (Free – $99/month).
Arwa’s Take
If your focus is on connecting and engaging your audience, then I believe Livestorm is the platform for you. Making it easy to connect yet providing powerful engagement features, Livestorm also excels when it comes to online collaboration. If you want to manage your online event from start to finish, I advise using Livestorm as your webinar software.
Livestorm is an excellent webinar tool for product demos and sales.
Their software works on any browser without any restrictions on the size of your webinar.
It can also be accessed from any device, including PCs, laptops, tablets, and mobile phones.
With their tool, you can run live, on-demand, or automated webinars. Webinars are great for live events like product demos, customer training, and other technical sales topics.
Their on-demand and automated webinars work best for online courses, employee onboarding, and video podcast interviews.
An area where it stands out is email logistics, where you can send promotional emails, automate those emails, check email status, and add a touch of personalization.
This webinar tool takes your data security seriously and is 100% GDPR compliant.
Livestorm also focuses on customer engagement with activities like polling, Q&A sessions, and upvotes.
They also make it easy for people to join your webinars.
They don’t need to register or create a specific account – they can join with one click and an internet connection.
Key Features:
- Provides access to highly adaptable webinar themes with an easy set-up process.
- Offers interactive chats with polls, questions, chat, and more for a better customer experience.
- Great for product demos and 1:1 meetings to qualify leads and improve your sales process.
- Integrate and analyze webinars and video meetings.
- It provides a high level of automation with webinar sequences.
- Offers comprehensive, multi-language customer support.
- It has features like a one-click invitation, screen-sharing, embedded registration forms, and more.
- Livesorm offers a freemium plan with essential features.
- Provides detailed attendance analytics, replay analytics, source tracking, and participation report.
- Unlimited recording storage.
- It allows you to export your data as CSV or XLS.
- It enables you to use Zapier and integrates with more than 1,000 apps.
- Display in-webinar CTAs to influence viewers to act.
User Experience:
One thing I like about Livestorm is that if there are any issues with your audio and video, there is a five-step process to help you troubleshoot the problem.
Compared to other software, you will not be left in the dark regarding potential webinar issues that happen now and then with all software.
There is also a manual compatibility mode that you can use if you have any issues with the webinar software and your specific internet browser.
Pricing:
Livestorm offers three pricing plans.
Livestorm Starter: The first plan is freemium and comes with essential features like unlimited on-demand webinars, meetings, etc.
Livestorm Pro: This plan costs $88/host per month and has a 4-hour limit per webinar.
Livestorm Business: This is a quote-based plan.
Enterprise: There’s also the ‘Enterprise’ plan. It offers features like managing multiple workspaces with unified billing, premium training, and SLA availability.
Here, you get a personalized quote based on your requirements.
Overall, they are a high-quality tool, and their live features are great for product demos and sales training; they’re number one on my list for a reason.
What I Like / Dislike About Livestorm:
Like:
- The video quality during the webinar is top-notch
- The ease of use is compared to using PowerPoint.
- New tools are constantly being introduced.
Dislike:
- Virtual background detection needs work to be as good as other software.
- The system doesn’t ‘remember’ the logo and cover image, which needs to be readded for each webinar you run.
Product Updates:
- Partner integration with Gusto (payroll solution) means that when a new employee joins your company on Gusto, Livestorm will automatically create a new account!
- Marketo is a native integration on Livestorm, which will help with your marketing automation and lead management.
Check out my full Livestorm review here for more information about this platform.
You can get started with Livestorm for free and upgrade to a premium plan when you’re ready.
Best Webinar Software for Marketing (30% Off).
Arwa’s Take
I know firsthand the importance of marketing your online events. Not only do you need webinar software that works well during the event, but also marketing tools that can easily make sharing the news about your webinar a breeze. Demio gives you the best of both worlds while providing a seamless experience. For these reasons, I recommend Demio if you want a webinar solution that includes all the necessary marketing tools.
Demio is another of my top picks and has a great combination of no-download webinars for your audience and marketing tools to generate more leads.
Regarding visual aesthetics, it delivers real-time HD streaming video and is a great-looking platform.
Everything is customized to match your brand, and they have all the video conferencing features you need: live and automated webinars, replays, registration landing pages, etc.
All pricing plans offer standard features, including advanced webinar setup, 24/7 chat, and email support, unlimited webinars, storage for 100 recordings, and robust analytics.
- Automatic, cloud-based webinar events and recordings.
- Chats, polls, handouts, and a great waiting room experience.
- Offers built-in analytics and insights.
- It can be easily integrated with other marketing tools.
- Email automation and event reminders.
Key Features:
Things are super organized when it comes to the user experience on Demio.
With a chat feature on the right-hand stage of your screen, you’ll see all the comments, answer using reactions, or type in an answer in the chat.
There’s also an “answer live” button which will pipe the question or comment into the chat and send it to everyone in real-time.
Furthermore, the speaker preview at the top of the screen allows viewers to see the speakers as they present.
PRICING PACKAGES:
Demio provides a free webinar software trial for 14 days, allowing you to test all its features. Here’s a breakdown of their paid plans.
- Starter Plan: $411 per year for a 50-person webinar room
- Growth Plan: $831 per year for a 150-person room
- Premium Plan: $3000 per year for a 500-person room.
What I Like / Dislike About Demio:
Like:
- Easy to use interface with a lot of attention given to the items that matter.
- Customization when running events is a priority for the team.
- Excellent customer service when needed.
Dislike:
- Integration with other software does sometimes cause bugs.
- The browser experience when new participants join is occasionally lacking, causing these participants to drop from the webinar.
Product Updates:
- A formal queue system is now part of Demio’s experience. If a room is complete, people will be automatically added to the bottom of the queue instead of being turned away.
- Demio and Hubspot can now be connected to send all your new leads to Hubspot.
Here’s my full Demio review if you want to know more about this platform.
If you want to run more effective webinars with built-in marketing tools and no downloads required, give Demio a try.
3. WebinarGeek.
Arwa’s Take
If you want a webinar platform that’s easy to use and helps you create, host, market, and automate your webinars easily, WebinarGeek is the perfect solution. With WebinarGeek, you can quickly create and launch a fully branded webinar experience. You can also customize the look and feel of your webinars as you see fit.
With WebinarGeek, you can host interactive webinars that allow participants to quickly engage and interact with one another.
You can fully brand each webinar with your logo, color scheme, and brand-specific visuals.
WebinarGeek also integrates with over as many as 5,000 software applications and services.
These include HubSpot, Stripe, and many more.
Whether you want to share presentations, videos, or your screen, WebinarGeek has the features you need to deliver an excellent webinar.
Key Features:
- Each webinar can be fully branded with your corporate identity.
- You can run paid webinars with various monetization options such as subscriptions, tickets, and more.
- Live, automated, on-Demand, and hybrid webinars are all possible with WebinarGeek.
- You can automate emails and registration forms to make your webinars run smoothly and hassle-free.
- Audio and video broadcasting is of high quality, while the streaming features ensure that no viewers experience lag or buffering.
- WebinarGeek is also 100% GDPR compliant, keeping your data and your customer’s data safe and secure.
User Experience:
With WebinarGeek’s drag & drop editors, even those with no technical skills can create a professional-looking webinar.
Pricing Packages
The pricing is based on the number of viewers you will be hosting.
For up to 100 viewers, the cost is as follows:
- Starter: $21 per month
- Premium: $38 per month
- Enterprise: Contact their team for custom pricing
What I Like / Dislike About WebinarGeek:
Like:
- WebinarGeek always emphasizes simplifying the process of hosting a webinar, and their customer service is top-notch.
- Viewers don’t have to install any software; they can watch directly from their browser window on any device.
Dislike:
- It’s great that you can send emails to viewers and non-viewers. However, there doesn’t seem to be a way to know who opened the emails.
Product Updates:
- WebinarGeek interface in German has been added.
- A more clear registration page enables you to set up better webinars.
- The API has been improved, allowing for more filtering and more details.
Best for a wide range of webinar and video conferencing formats
Arwa’s Take
Having standard industrial security when hosting a webinar is helpful in many situations. If you want peace of mind regarding your webinar data while still allowing you to run a webinar the way you want, I would tell you to go for Zoho Meeting. With enterprise-level experience provided on all their plans, you can’t go wrong with this software.
Zoho Meeting is one of my absolute favorite webinar tools! It is perfect for anyone who wants one platform that can be used for marketing webinars, internal team webinars, group web conferencing, and even one on one meetings. It is so simple to use and is trusted by tens of thousands of customers worldwide.
Zoho makes world-class products for every aspect of your business. From marketing and CRM tools to customer service and finance tools, Zoho has you covered.
Key Features
- Ability to join and launch features right from your browser without any downloads.
- Mobile application allowing attendees to join from any device.
- High-quality recording options for audio, video, and screen sharing.
- Sync meetings with popular calendar apps, so your attendees don’t miss your webinars.
- Advanced webinar settings give complete control of your webinar presentation.
- Customizable registration forms allow you to make the perfect form for your business.
- And a TON more!
User Experience:
The ease of use by which you can share your webinar link with participants is beneficial.
You can either share the meeting link or even invite participants directly by inputting their email.
You can also give any of your participants control, mute their audio or even remove them if you want to.
The main controls on the left-hand side of the screen allow you to share your screen, lock your meeting, or even exit – all presented in an easy-to-understand menu.
Pricing Packages
Zoho Meeting’s pricing is affordable and scalable for your business.
It starts at $16 per month for up to 25 attendees and scales to over 1,000 attendees for only $200 per month!
Whether you pay $16 or $200 per month, you can access 100% of the premium features.
If that wasn’t already too good to be true, Zoho offers a no credit card required 14-day free trial.
Zoho also offers an entirely free plan with limited features and attendees, which is another perfect option for anyone looking to try out a few different webinar platforms.
What I Like / Dislike About Zoho Meeting:
Like:
- Zoho Meeting works well on every browser, so there’s no need to download additional software
- Very user-friendly and easy to set up
- Scheduling future webinars is a piece of cake
Dislike:
- Key features such as video recording are not available
- Not suitable for larger group meetings
- Sometimes, disconnections and webinar slowdowns do occur
- You need a high-speed connection to ensure that everything works as it should
Product Updates:
- One can create ‘departments’ within their Zoho Meeting account. This is an excellent feature if team management is essential to you.
- You can now open and share PDFs directly during a webinar without having to screen share your entire screen. You can keep your participants engaged by only showing the proper document on screen.
Best for Selling Products with In-Webinar Pop-Ups (14-Day Trial for $1).
Arwa’s Take
The ability to run call-to-action ads and make offers as you’re live during a webinar can significantly increase your bottom line. While this wasn’t possible a few years back, WebinarJam is a platform that offers this live offer feature. Check out this software if you plan to sell live during your event.
WebinarJam is #4 on my list of the best webinar software currently available. If you have little to no technical knowledge regarding how to set up a webinar, then this easy-to-use webinar platform has you covered.
Additionally, it allows you to stream directly to a YouTube page and have a secure, password-protected meeting with your target audience online.
It also offers some distinct advantages over other tools, such as:
- Providing pop-ups to your audience during the webinar session itself, which allows them to buy your product or service right from the webinar
- Offering excellent two-way communication via advanced Live Chat, which pulls a video of the participant for 1:1 video communication
WebinarJam employs a unique and distinct Broadcast Distribution Technology, which creates a universal signal.
Besides, it uses all the latest technology, like RTMP, WebRTC, HLS, and Flash, which makes it compatible with almost all web browsers and devices.
You also get other impressive features, such as HD video, customer-facing interfaces, user-friendly dashboards, and the option of multiple presenters.
Every recording is automatically recorded so the replay can be sent to your audience. Additionally, the tool is straightforward, and they have training videos to help every step of the way.
You can read my full review of WebinarJam here.
Key Features:
- Automatic recording.
- It offers excellent customer support.
- Built-in autoresponder.
- Social media integrations.
- Has the ability to handle multiple attendants easily.
- Compatibility with various browsers and operating systems.
- It allows you to incorporate polls and surveys with your webinar.
- Extremely easy to use, with user-friendly dashboards and interfaces.
- Quick setup process; it takes about 60 seconds to start working.
User Experience:
With an attendance chart that updates every so often, you’ll be able to see in real-time how many people are logged in, along with the number of people at peak.
You’ll also be able to interact with these live viewers with a built-in chat.
If you want to present your offers live during the webinar, you can click on the “offer” button.
You’ll preview the offer title and set the image that people will see, along with other essential information about your offer.
You can also see the chat as it’s happening, with the ability to set sticky chat notifications and messages.
PRICING PACKAGES:
- Starter Plan: $39/ month (billed annually). Up to 100 Attendees
- Basic Plan: $79/ month (billed annually). Up to 500 Attendees
- Professional Plan: $229/ month (billed annually). Up to 2000 Attendees
- Enterprise Plan: $379/ month (billed annually). Up to 5000 Attendees
What I Like / Dislike About WebinarJam:
Like:
- Appealing design and user interface make this a great product
- There are a ton of features you can use to increase customer engagement during webinars
- Great video and presentation playback system
Dislike:
- Customer support is known sometimes to be unresponsive to user questions.
- Compatibility issues with various devices make this unusable for some attendees.
- There are no breakout rooms if you want to divide your attendees into smaller groups.
Product Updates:
- You can now open and share PDFs directly during a webinar without having to screen share your entire screen. You can keep your participants engaged by only showing the proper document on screen.
You can get started with a 14-day trial of WebinarJam for $1 to test its features. Go to their pricing page and hover your mouse near the top of the screen to fire their exit-intent pop-up with this offer.
- You can now open and share PDFs directly during a webinar without having to screen share your entire screen. You can keep your participants engaged by only showing the proper document on screen.
You can get started with a 14-day trial of WebinarJam for $1 to test its features. Go to their pricing page and hover your mouse near the top of the screen to fire their exit-intent pop-up with this offer.
Cons:
- Instagram integration is not up to par
- No tool to selectively search for hashtags or searches
Pricing:
Buffer offers three pricing plans.
- Essentials: $5/month/social channel
- Team: $10/month/social channel
- Agency: $100/month/social channel
It has a lot of amazing features that many of its counterparts lack.
For instance, it can measure ROI from the very same dashboard that you use to manage your social media so that you don’t have to flip multiple times.
On top of that, it is fully integrated with different social media platforms and other social media management apps.
Trusted by more than 10,000 businesses, it also offers an attractive 30-day free trial.
Best For: Sendible is excellent for lead generation, scheduling posts, and managing multiple clients. It can be used by businesses (small, medium, and large) as well as self-employed businessmen.
- Preview social media posts – You can now see beforehand how your posts will look after posting them on social media sites like LinkedIn, Facebook, or Twitter.
- Plan your content calendar – It lets you schedule posts individually or in bulk, or queue them.
- Collaboration – Set up individual dashboards for clients to better segregate and organize work.
- 360-degree brand building – Now develop your brands inclusive of all KPIs with enhanced reputation building and monitoring.
Cons:
- Inbox interface can be a bit confusing to handle
- Posting multiple images in a single Instagram post is difficult
- Limited social media analytics features
Pricing:
- Starter is at $25 per month.
- Traction is at $76 per month.
- Scale is at $170 per month.
- Expansion is at $340 per month.
All the plans provide a 15% discount for annual payment.
What is Webinar Software?
Webinar software runs this online video conference meeting.
It’s better defined as a lecture, live presentation, meeting, or event conducted online and attended by an entire audience.
The software that is used to run and conduct a webinar is webinar software. These webinar tools help make your webinars more interactive, engaging, and flexible.
There are multiple options on the market, including Livestorm, Demio, and Zoho Meeting.
The best webinar software makes it easy to record, share, and follow up with your prospects without difficulties or downtime.
The best webinar software tools are Livestorm, Demio, WebinarJam, Webinarninja, and GoToWebinar.
Overall, a webinar tool for small businesses should help you deliver live high-quality video and sync with your email lists.
It should also help you automate your sales process and engage with your MQLs with live training and product demos.
Plus, most video conferencing tools include built-in surveys, polls, email marketing software, live-chat features, automated webinar sequences, streaming capabilities, and more.
These automated webinar sequences are excellent for hosting evergreen content like online courses, podcast interviews, or employee onboarding videos.
Summary.
Owing to their impressive and user-friendly features, these are some of the best webinar tools available today.
But the question is which webinar software platform is best for your business. To identify this, you need to take several things into account. For starters, see your budget and then compare the features accordingly.
Then you need to identify what size your audience is and what features you might require to engage them.
The best part is that most of these tools come with a free trial or money-back guarantee, allowing you to test the product before upgrading to a paid plan. You can make the final purchase when you find what you want.
Which webinar software do you plan to use?
